04

/

My tofu house

01

Overview

Tools
Adobe Indesign
Adobe Illustration
Adobe Photoshop
Adobe XD
Role
UI Design
Visual Design
Heading
Time Period
Fall 2020
Photoshop

Overview

My Tofu House is a Korean restaurant, redesigned the brand identity
system while also hoping every customer can enjoy the design and
delicious food of this restaurant.

Problem

It is a traditional restaurant. How to combine traditional and
modern styles?

Design Goal

My Tofu House set touch screen on a wall and also have a brand
identity system while increasing brand awareness.

02

Color

03

Logo

04

Font

Baskerville

-Bold 24px/12px

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

05

Advertising

Bus Station

Instagram

Brand Poster 1

Brand Poster 2

06

Collateral

Soda Water

Put the restaurant’s logo on canned soda water. Customers can take away or choose to drink in the restaurant.

Hat

This can be used as a kind of employee's work hat.

Take Away Bag

This can be used for every customer’s packaging or restaurant takeout.

07

Interactive

iPad Menu_Prototype

Laptop_Prototype

This is a screen that can interact with customers. Customers can vote for foods that they think are delicious. In addition, the boss can make changes to things based on feedback.

Other Works

Previous Project

Collaboration

Next Project

iScanner

COPYRIGHT © TIANHUA HUANG 2021