Overview
This is a university lab (Young & Hungry creative lab ) project that works
for a real client - Bruce Lee Enterprises, LLC. A history exhibit dedicated
to Bruce Lee is expected to debut in San Francisco in the fall of 2021.
The exhibit, “We are Bruce Lee: Under The Sky,” will be located at the San
Francisco Chinese Historical Society of American Museum in Chinatown.
It will feature artwork, films, memorabilia, and rarely seen artifacts
from Lee’s life.
Problem
How to show Bruce Lee's story with innovative design?
Design Goal
Reach Bruce Lee fans and inspire a new generation of fans
Increase online conversation about “We Are Bruce Lee” exhibit
Revitalize San Francisco Chinatown by increasing business,
foot-traffic and interest.